Creative That Survives the Scroll
Social design is production work with a performance target. We build the templates, produce the volume, and iterate on what the numbers say is working.
What's included
- Social Media Graphics
- Post Design
- Ad Creative Design
- Story & Reel Design
- Campaign Creatives
- Content Templates
What Is Social Media Design?
Social media design is the ongoing production of visual content for social channels — posts, carousels, stories, reels covers, ad creative and campaign assets.
It differs from most design work in cadence. The requirement is not one perfect piece but a reliable stream of on-brand assets, produced fast enough to keep every channel active.
That makes templates and systems essential. Without them, production cost per asset stays high and consistency slips as volume increases.
Ad creative adds a second requirement: it has to be built for testing, with variants that isolate one variable at a time.
Why Social Creative Matters
On social platforms, the creative is the main variable you still control. Targeting is increasingly automated; the ad is not.
Volume matters too. Creative fatigue sets in quickly, and accounts that run the same asset for months see costs climb steadily.
And consistent visual identity across a feed is what turns scattered posts into a recognisable brand presence.
Brands invest in social design to:
- Stop the scroll
- Keep every channel active
- Test ad creative properly
- Combat creative fatigue
- Look consistent across platforms
- Produce faster and cheaper
- Build brand recognition
- Increase engagement rates
Our social design services
Templates, production volume and ad creative built for testing.
- 01
Social Media Graphics
On-brand posts and carousels produced to a monthly schedule.
- 02
Post Design
Single-image and multi-slide formats built around one clear message.
- 03
Ad Creative Design
Paid-social creative produced in testable variants across placements.
- 04
Story & Reel Design
Vertical formats, covers and motion-ready assets for full-screen placements.
- 05
Campaign Creatives
Coordinated asset sets for launches and seasonal campaigns.
- 06
Content Templates
Editable templates so your team can produce between deliveries.
- 07
Motion Graphics
Short animated variants of static creative for higher-performing placements.
- 08
Creative Reporting
Performance by concept reviewed so the next batch is informed.
Benefits of systematic social design
Higher engagement
Creative built for each platform's format.
Lower ad costs
Fresh variants prevent fatigue and CPM climb.
Consistent feed
Every post recognisably yours.
Faster turnaround
Templates cut production time sharply.
Informed iteration
Next batch shaped by actual results.
Why design projects disappoint
Most design problems trace back to an unclear brief and a review process where nobody can say what 'better' means.
- No written brief to judge against
- Reviewed by committee with no decision maker
- Approved on screen, never tested in use
- Trends chosen over longevity
- No source files handed over
- Wrong colour space for print
- Single asset with no system behind it
- Endless open-ended revisions
A clear path from brief to artwork
Brief & discovery
Objective, audience, application and success criteria agreed in writing.
Research & references
Category, competitor and visual reference review to set direction.
Concept development
Distinct routes explored rather than variations on one idea.
Presentation in context
Concepts shown at real size, in real placements.
Refinement
Chosen direction developed through defined revision rounds.
Application
The design extended across the formats and touchpoints it must cover.
Production files
Artwork prepared correctly for print, screen and manufacturing.
Handover
Organised source files, exports and usage guidance delivered.
Work measured in usable output
- Print-Ready Artwork
- Editable Source Files
- Full Format Exports
- Usage Guidelines
- Reusable Templates
- Full Ownership Rights
Social media design pricing
Monthly production retainers sized to your posting volume.
Accelerator
₹60,000
per month
- 50 designs / month
- 8 motion posts / month
- 6 Months min. contract
Dominator
₹1,44,000
per month
- 120 designs / month
- 20 motion posts / month
- 6 Months min. contract
Conqueror
₹2,40,000
per month
- 200 designs / month
- 30 motion posts / month
- 6 Months min. contract
Custom
On request
enterprise scope
- As per need designs / month
- As per need motion posts / month
- Scoped after discovery call
Pricing depends on scope, number of concepts and application count — every brief is quoted individually.
The right design partner changes the outcome
Clear briefs
Objective review instead of opinion.
Real context
Work judged where it will live.
Production ready
Correct files, first time.
Built as systems
Templates your team can reuse.
Full ownership
Source files and rights are yours.
FAQ
Let's Clear Your
Doubts
Three distinct routes on an identity project, then two rounds of refinement on the direction you choose. Distinct means genuinely different ideas, not three colourways of the same one.
Yes. Editable source files, all export formats and full ownership are handed over on completion. There is no licence fee and nothing is withheld.
Of course. If you have a guideline document we work inside it; if you have a logo but no system around it, that is usually the first thing worth building.
We supply print-ready artwork with correct bleeds, dielines, colour separations and stock specification, and we will liaise with your printer directly. Getting artwork wrong is expensive in a way screen work never is.
A brief we can judge the work against: what the piece has to achieve, who it speaks to, where it appears, and what would make it a failure. We run that conversation with you if you do not have it written down.
Social and campaign creative on a retainer runs to an agreed weekly schedule. Identity and packaging projects take three to six weeks because the research and refinement stages are where the value is.