Performance Marketing Packages

Six performance marketing tiers, from a focused lead generation plan to a fully custom enterprise program. We run paid media across Google, Meta, YouTube and more, with clear targets for cost per lead, cost per acquisition and return on ad spend. Ad spend is paid directly to the ad platforms and is not part of these prices. Final quote is confirmed after a free ad account and tracking audit.

Startup BusinessCorporate BusinessEnterprises
ActivityStarterGrowthAcceleratorAceDominatorConquerorCustom
Monthly price₹56,640₹1,13,280₹1,77,000₹2,83,200₹4,95,600₹7,08,000On request
Best ForLead Generation StarterGrowing Lead Gen / Small StoreMulti-Channel GrowthScale-Up BrandsHigh-Spend BrandsEnterprise Performance ProgramAs Per Need
Ad Channels Managed123456+
Funnel CoverageBottom FunnelMid + Bottom FunnelFull FunnelFull FunnelFull Funnel + Brand LiftFull Funnel + Brand Lift
Campaigns ManagedUpto 3Upto 6Upto 10Upto 15Upto 25Upto 40
Suggested Monthly Ad Spend (paid separately)Upto ₹1L₹1L–3L₹3L–8L₹8L–20L₹20L–50L₹50L+
Ad Creative Variants Tested (per month)1224406090140
Bid & Budget OptimizationWeeklyWeeklyTwice WeeklyTwice WeeklyDailyDaily
Landing Page / CRO Tests (per month)1234610
Monthly Strategy Consulting (Hrs)358121826
Reporting FrequencyMonthlyBi-WeeklyWeeklyWeeklyWeekly + Dedicated ManagerWeekly + Dedicated Manager
Action Plan ReviewQuarterlyQuarterlyQuarterlyMonthlyMonthlyMonthly
Customer SupportEmailEmail + ChatEmail + Chat + VoiceEmail + Chat + VoicePriority (Email + Chat + Voice)Priority (Email + Chat + Voice)
Strategy & Setup
Performance Audit & Baseline (Ad Accounts, Tracking)IncludedIncludedIncludedIncludedIncludedIncludedAs Per Need
Goal Setting (CPL, CPA, ROAS Targets)IncludedIncludedIncludedIncludedIncludedIncluded
Conversion Tracking Setup (GA4, Pixel, Tags)IncludedIncludedIncludedIncludedIncludedIncluded
Competitor & Market AnalysisNot includedIncludedIncludedIncludedIncludedIncluded
Funnel & Channel Mix PlanNot includedIncludedIncludedIncludedIncludedIncluded
Server-Side Tracking & Conversion API SetupNot includedNot includedIncludedIncludedIncludedIncluded
Attribution Model SetupNot includedNot includedNot includedIncludedIncludedIncluded
Paid Media Management
Primary Channel Management (Google or Meta)IncludedIncludedIncludedIncludedIncludedIncludedAs Per Need
Second Channel ManagementNot includedIncludedIncludedIncludedIncludedIncluded
Performance Max & Advantage+ CampaignsNot includedIncludedIncludedIncludedIncludedIncluded
Shopping & Catalog AdsNot includedIncludedIncludedIncludedIncludedIncluded
Remarketing & RetargetingNot includedIncludedIncludedIncludedIncludedIncluded
YouTube & Display CampaignsNot includedNot includedIncludedIncludedIncludedIncluded
LinkedIn Ads (B2B)Not includedNot includedIncludedIncludedIncludedIncluded
Emerging Channels (Pinterest, Reddit, Snapchat)Not includedNot includedNot includedIncludedIncludedIncluded
Creative & Testing
Ad Copy & Creative BriefsIncludedIncludedIncludedIncludedIncludedIncludedAs Per Need
Creative A/B TestingNot includedIncludedIncludedIncludedIncludedIncluded
Static Ad Creative ProductionNot includedNot includedIncludedIncludedIncludedIncluded
Video & UGC Ad DirectionNot includedNot includedIncludedIncludedIncludedIncluded
Landing Page & CRO
Landing Page Audit & RecommendationsNot includedIncludedIncludedIncludedIncludedIncludedAs Per Need
Landing Page A/B TestingNot includedNot includedIncludedIncludedIncludedIncluded
Heatmap & Session AnalysisNot includedNot includedNot includedIncludedIncludedIncluded
Optimization & Scaling
Bid & Budget OptimizationIncludedIncludedIncludedIncludedIncludedIncludedAs Per Need
Audience Expansion & LookalikesNot includedIncludedIncludedIncludedIncludedIncluded
CPA & ROAS OptimizationNot includedIncludedIncludedIncludedIncludedIncluded
Budget Scaling PlanNot includedNot includedIncludedIncludedIncludedIncluded
Lead Quality & CRM Feedback LoopNot includedNot includedIncludedIncludedIncludedIncluded
LTV & Margin-Based OptimizationNot includedNot includedNot includedIncludedIncludedIncluded
Reporting & Support
Monthly Performance ReportIncludedIncludedIncludedIncludedIncludedIncludedAs Per Need
Channel, Campaign & Creative-Level ReportingNot includedIncludedIncludedIncludedIncludedIncluded
Custom Reporting DashboardNot includedNot includedIncludedIncludedIncludedIncluded
Incrementality & Media Mix AnalysisNot includedNot includedNot includedNot includedIncludedIncluded
Dedicated Account ManagerNot includedNot includedNot includedNot includedIncludedIncluded

Startup Business

Monthly price₹56,640

Best For
Lead Generation Starter
Ad Channels Managed
1
Funnel Coverage
Bottom Funnel
Campaigns Managed
Upto 3
Suggested Monthly Ad Spend (paid separately)
Upto ₹1L
Ad Creative Variants Tested (per month)
12
Bid & Budget Optimization
Weekly
Landing Page / CRO Tests (per month)
1
Monthly Strategy Consulting (Hrs)
3
Reporting Frequency
Monthly
Action Plan Review
Quarterly
Customer Support
Email

Strategy & Setup

Performance Audit & Baseline (Ad Accounts, Tracking)
Included
Goal Setting (CPL, CPA, ROAS Targets)
Included
Conversion Tracking Setup (GA4, Pixel, Tags)
Included
Competitor & Market Analysis
Not included
Funnel & Channel Mix Plan
Not included
Server-Side Tracking & Conversion API Setup
Not included
Attribution Model Setup
Not included

Paid Media Management

Primary Channel Management (Google or Meta)
Included
Second Channel Management
Not included
Performance Max & Advantage+ Campaigns
Not included
Shopping & Catalog Ads
Not included
Remarketing & Retargeting
Not included
YouTube & Display Campaigns
Not included
LinkedIn Ads (B2B)
Not included
Emerging Channels (Pinterest, Reddit, Snapchat)
Not included

Creative & Testing

Ad Copy & Creative Briefs
Included
Creative A/B Testing
Not included
Static Ad Creative Production
Not included
Video & UGC Ad Direction
Not included

Landing Page & CRO

Landing Page Audit & Recommendations
Not included
Landing Page A/B Testing
Not included
Heatmap & Session Analysis
Not included

Optimization & Scaling

Bid & Budget Optimization
Included
Audience Expansion & Lookalikes
Not included
CPA & ROAS Optimization
Not included
Budget Scaling Plan
Not included
Lead Quality & CRM Feedback Loop
Not included
LTV & Margin-Based Optimization
Not included

Reporting & Support

Monthly Performance Report
Included
Channel, Campaign & Creative-Level Reporting
Not included
Custom Reporting Dashboard
Not included
Incrementality & Media Mix Analysis
Not included
Dedicated Account Manager
Not included

Prices include 18% GST. Prices are management fees only. Ad spend is paid directly to Google, Meta or other platforms. Prices also exclude landing page development, ad creative production beyond the volumes listed and third-party tools. Quarterly, half-yearly and annual billing gets 5–10% discount over monthly pricing.

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