Performance Marketing Packages
Six performance marketing tiers, from a focused lead generation plan to a fully custom enterprise program. We run paid media across Google, Meta, YouTube and more, with clear targets for cost per lead, cost per acquisition and return on ad spend. Ad spend is paid directly to the ad platforms and is not part of these prices. Final quote is confirmed after a free ad account and tracking audit.
| Startup Business | Corporate Business | Enterprises | |||||
|---|---|---|---|---|---|---|---|
| Activity | Starter | Growth | Accelerator | Ace | Dominator | Conqueror | Custom |
| Monthly price | ₹56,640 | ₹1,13,280 | ₹1,77,000 | ₹2,83,200 | ₹4,95,600 | ₹7,08,000 | On request |
| Best For | Lead Generation Starter | Growing Lead Gen / Small Store | Multi-Channel Growth | Scale-Up Brands | High-Spend Brands | Enterprise Performance Program | As Per Need |
| Ad Channels Managed | 1 | 2 | 3 | 4 | 5 | 6+ | |
| Funnel Coverage | Bottom Funnel | Mid + Bottom Funnel | Full Funnel | Full Funnel | Full Funnel + Brand Lift | Full Funnel + Brand Lift | |
| Campaigns Managed | Upto 3 | Upto 6 | Upto 10 | Upto 15 | Upto 25 | Upto 40 | |
| Suggested Monthly Ad Spend (paid separately) | Upto ₹1L | ₹1L–3L | ₹3L–8L | ₹8L–20L | ₹20L–50L | ₹50L+ | |
| Ad Creative Variants Tested (per month) | 12 | 24 | 40 | 60 | 90 | 140 | |
| Bid & Budget Optimization | Weekly | Weekly | Twice Weekly | Twice Weekly | Daily | Daily | |
| Landing Page / CRO Tests (per month) | 1 | 2 | 3 | 4 | 6 | 10 | |
| Monthly Strategy Consulting (Hrs) | 3 | 5 | 8 | 12 | 18 | 26 | |
| Reporting Frequency | Monthly | Bi-Weekly | Weekly | Weekly | Weekly + Dedicated Manager | Weekly + Dedicated Manager | |
| Action Plan Review | Quarterly | Quarterly | Quarterly | Monthly | Monthly | Monthly | |
| Customer Support | Email + Chat | Email + Chat + Voice | Email + Chat + Voice | Priority (Email + Chat + Voice) | Priority (Email + Chat + Voice) | ||
| Strategy & Setup | |||||||
| Performance Audit & Baseline (Ad Accounts, Tracking) | Included | Included | Included | Included | Included | Included | As Per Need |
| Goal Setting (CPL, CPA, ROAS Targets) | Included | Included | Included | Included | Included | Included | |
| Conversion Tracking Setup (GA4, Pixel, Tags) | Included | Included | Included | Included | Included | Included | |
| Competitor & Market Analysis | Not included | Included | Included | Included | Included | Included | |
| Funnel & Channel Mix Plan | Not included | Included | Included | Included | Included | Included | |
| Server-Side Tracking & Conversion API Setup | Not included | Not included | Included | Included | Included | Included | |
| Attribution Model Setup | Not included | Not included | Not included | Included | Included | Included | |
| Paid Media Management | |||||||
| Primary Channel Management (Google or Meta) | Included | Included | Included | Included | Included | Included | As Per Need |
| Second Channel Management | Not included | Included | Included | Included | Included | Included | |
| Performance Max & Advantage+ Campaigns | Not included | Included | Included | Included | Included | Included | |
| Shopping & Catalog Ads | Not included | Included | Included | Included | Included | Included | |
| Remarketing & Retargeting | Not included | Included | Included | Included | Included | Included | |
| YouTube & Display Campaigns | Not included | Not included | Included | Included | Included | Included | |
| LinkedIn Ads (B2B) | Not included | Not included | Included | Included | Included | Included | |
| Emerging Channels (Pinterest, Reddit, Snapchat) | Not included | Not included | Not included | Included | Included | Included | |
| Creative & Testing | |||||||
| Ad Copy & Creative Briefs | Included | Included | Included | Included | Included | Included | As Per Need |
| Creative A/B Testing | Not included | Included | Included | Included | Included | Included | |
| Static Ad Creative Production | Not included | Not included | Included | Included | Included | Included | |
| Video & UGC Ad Direction | Not included | Not included | Included | Included | Included | Included | |
| Landing Page & CRO | |||||||
| Landing Page Audit & Recommendations | Not included | Included | Included | Included | Included | Included | As Per Need |
| Landing Page A/B Testing | Not included | Not included | Included | Included | Included | Included | |
| Heatmap & Session Analysis | Not included | Not included | Not included | Included | Included | Included | |
| Optimization & Scaling | |||||||
| Bid & Budget Optimization | Included | Included | Included | Included | Included | Included | As Per Need |
| Audience Expansion & Lookalikes | Not included | Included | Included | Included | Included | Included | |
| CPA & ROAS Optimization | Not included | Included | Included | Included | Included | Included | |
| Budget Scaling Plan | Not included | Not included | Included | Included | Included | Included | |
| Lead Quality & CRM Feedback Loop | Not included | Not included | Included | Included | Included | Included | |
| LTV & Margin-Based Optimization | Not included | Not included | Not included | Included | Included | Included | |
| Reporting & Support | |||||||
| Monthly Performance Report | Included | Included | Included | Included | Included | Included | As Per Need |
| Channel, Campaign & Creative-Level Reporting | Not included | Included | Included | Included | Included | Included | |
| Custom Reporting Dashboard | Not included | Not included | Included | Included | Included | Included | |
| Incrementality & Media Mix Analysis | Not included | Not included | Not included | Not included | Included | Included | |
| Dedicated Account Manager | Not included | Not included | Not included | Not included | Included | Included | |
Startup Business
Monthly price₹56,640
- Best For
- Lead Generation Starter
- Ad Channels Managed
- 1
- Funnel Coverage
- Bottom Funnel
- Campaigns Managed
- Upto 3
- Suggested Monthly Ad Spend (paid separately)
- Upto ₹1L
- Ad Creative Variants Tested (per month)
- 12
- Bid & Budget Optimization
- Weekly
- Landing Page / CRO Tests (per month)
- 1
- Monthly Strategy Consulting (Hrs)
- 3
- Reporting Frequency
- Monthly
- Action Plan Review
- Quarterly
- Customer Support
Strategy & Setup
- Performance Audit & Baseline (Ad Accounts, Tracking)
- Included
- Goal Setting (CPL, CPA, ROAS Targets)
- Included
- Conversion Tracking Setup (GA4, Pixel, Tags)
- Included
- Competitor & Market Analysis
- Not included
- Funnel & Channel Mix Plan
- Not included
- Server-Side Tracking & Conversion API Setup
- Not included
- Attribution Model Setup
- Not included
Paid Media Management
- Primary Channel Management (Google or Meta)
- Included
- Second Channel Management
- Not included
- Performance Max & Advantage+ Campaigns
- Not included
- Shopping & Catalog Ads
- Not included
- Remarketing & Retargeting
- Not included
- YouTube & Display Campaigns
- Not included
- LinkedIn Ads (B2B)
- Not included
- Emerging Channels (Pinterest, Reddit, Snapchat)
- Not included
Creative & Testing
- Ad Copy & Creative Briefs
- Included
- Creative A/B Testing
- Not included
- Static Ad Creative Production
- Not included
- Video & UGC Ad Direction
- Not included
Landing Page & CRO
- Landing Page Audit & Recommendations
- Not included
- Landing Page A/B Testing
- Not included
- Heatmap & Session Analysis
- Not included
Optimization & Scaling
- Bid & Budget Optimization
- Included
- Audience Expansion & Lookalikes
- Not included
- CPA & ROAS Optimization
- Not included
- Budget Scaling Plan
- Not included
- Lead Quality & CRM Feedback Loop
- Not included
- LTV & Margin-Based Optimization
- Not included
Reporting & Support
- Monthly Performance Report
- Included
- Channel, Campaign & Creative-Level Reporting
- Not included
- Custom Reporting Dashboard
- Not included
- Incrementality & Media Mix Analysis
- Not included
- Dedicated Account Manager
- Not included
Prices include 18% GST. Prices are management fees only. Ad spend is paid directly to Google, Meta or other platforms. Prices also exclude landing page development, ad creative production beyond the volumes listed and third-party tools. Quarterly, half-yearly and annual billing gets 5–10% discount over monthly pricing.
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